10 Ways To Re-Purpose Your Podcast Episodes

I recently attended the ‘Empowered Podcasting Club‘ on Clubhouse for the second time, hosted by Marc Ronick and Nick Nalbach. The focus of the discussion centered around the insightful topic of repurposing podcast episodes.

Marc and Nick shared their expertise on maximizing the reach and impact of podcast episodes through creative repurposing techniques.

Overall, my experience at the ‘Empowered Podcasting Club’ was enlightening and provided me with practical knowledge to enhance my podcasting endeavors.

In this blog, I will share 10 effective strategies for repurposing podcast content.

10 Ways I Learned To Re-purpose Podcast Episodes

1) Video

Turning your podcast episodes into eye-catching videos. It’s like diving into this whole new world of creativity, and here’s how to successfully do it:

1. You take snippets from your podcast
2. Mix them up with cool visuals from places like YouTube or Pixabay
3. And bam! You now have your new content!

Your content isn’t just something people listen to; it’s something they can see and share all over social media. And let me tell you, adding that visual element? It’s a game-changer!

Your audience gets a whole new way to experience your podcast, which means more engagement and, ultimately, more listeners.

It’s not just about reaching more people; it’s about making a real connection with them, one visual at a time.

2) Infogram / Infographic

Let’s dive into another killer strategy: infograms or infographics, whatever you wanna call ’em!

Here’s a sample infographic that I turned from one of my videos entitled, Five High-Impact Email Marketing Strategies For 2024. You can read the whole article here.

Here are some simple steps you may follow to achieve this:

1. Taking all the juicy bits from your podcast episode, those golden nuggets of wisdom
2. Condense them into bite-sized takeaways
3. With the magic of Canva – whip up a sleek infographic that’s like candy for the eyes
4. Hit publish on social media
5. And suddenly, you’re telling stories visually, grabbing your audience’s attention in a whole new way.

And here’s a pro tip for you: everybody loves a good checklist, right? So why not turn those podcast insights into a handy-dandy list?

It’s not just about what you say anymore; it’s about how you present it, and let me tell ya, infograms are like the stylish accessory your content needs to keep folks glued to their screens.

3) Quotes

Sprinkle your podcast brilliance across social media with captivating quotes!

Follow these steps:

1. Pluck the juiciest gems from your episode
2. Weave them into eye-catching quotes using Canva’s creative playground
3. And voila – instantly shareable content!

Let those insightful phrases resonate beyond audio waves, giving your audience a taste of your podcast’s essence.

Whether it’s a nugget of wisdom or a witty remark, turning quotes into visual treats amplifies your message.

In a world of endless scrolls, a well-crafted quote is your podcast’s passport to catching eyes, sparking interest, and leaving a lasting imprint in the minds of your listeners.

4) Best-Of List

Elevate your podcast game by curating a yearly ‘Best-Of List’ extravaganza!

Here’s the step-by-step guide to mastering it:

1. Handpick your standout and favorite episodes
2. Blend their finest moments into a special compilation
3. Sprinkle a fresh intro to set the tone
4. Make it unmistakably part of your annual best-of-tradition

Imagine this curated collection as a kind of trip down memory lane for your loyal listeners. It’s like serving up a platter of your podcast’s greatest hits, giving both old-timers and newbies a taste of the good stuff.

You’re basically hitting the rewind button on all those standout moments, treating your audience to a front-row seat of the very best bits of your podcast journey.

And it’s not just about nostalgia; it’s about creating those memorable experiences that stick with your listeners year after year. So, whether they’ve been with you from the start or just hopped on board, this curated showcase is sure to keep ’em hooked and wanting more.

5) Behind-The-Scenes

No, it’s time to pull back the curtain and give your audience an exclusive backstage pass to the making of your podcast!

You know that magic that happens behind the scenes? Well, now’s your chance to capture it all, whether:

1. It’s recording snippets of yourself hashing out idea
2. Or snapping candid photos during episode creation

By sharing this raw, unfiltered content, you are:

1. Inviting your listeners to join you on the journey
2. Letting them peek behind the curtain
3. And see the real, human side of podcasting
4. They’ll get to witness the brainstorming sessions
5. The moments of laughter
6. And maybe even the occasional blooper reel

This personal touch goes a long way in building a deeper connection with your audience. Suddenly, they’re not just passive listeners; they’re active participants, cheering you on and feeling like they’re right there with you in the thick of it all.

So make your podcast more than just an audio experience; turn it into a multimedia adventure that keeps your audience coming back for more.

6) Premium Content

Supercharge your podcast experience by introducing ‘Premium Content’ – an exclusive upgrade for your dedicated supporters!

Elevate your episodes with extra goodies like:

1. Bonus content
2. Insightful worksheets
3. And exclusive videos

Think beyond the audio realm and offer a holistic experience.

Consider making this premium content accessible to your loyal backers on platforms like Patreon, turning your podcast into a VIP club.

It’s not just about what they hear but what they get to explore, making your supporters feel like cherished insiders with access to a treasure trove of additional insights and engaging materials, fostering a sense of community and appreciation.

7) Transcripts = Blog Posts

Let’s elevate your podcast game by adding a literary twist – how about turning each episode into a captivating blog post?

Here’s the scoop:

1. Get those episodes transcribed or craft a concise summary
2. Voilà, you’ve got yourself a written masterpiece ready for publishing
3. Share these blog posts across social media

By doing this, you’re giving your audience another avenue to dive into your content. It’s not just about what they hear anymore; it’s about what they can read too, expanding their experience and engagement levels.

Now, here’s the kicker: this dual approach isn’t just about catering to different preferences; it’s also about boosting discoverability. By having written content, you’re making your podcast more searchable on engines like Google.

Now, your podcast isn’t just a treat for the ears; it’s a goldmine of knowledge in written form, attracting more listeners and captivating them in more ways than one. With this strategy, you’re not just podcasting; you’re building a multimedia empire that leaves a lasting impression on your audience.

8) Book

So, imagine this: You’ve got this awesome podcast, right? It’s filled with:

1. Wisdom
2. Lessons
3. And some of the best stories you’ve ever heard

Now, picture taking all that goodness and turning it into a literary masterpiece – a book that captures the essence of your podcast on every page!

Here are simple steps to start:

1. You dive into your archives
2. Mining for those golden nuggets
3. Distilling them into chapters that practically beg to be devoured
4. Your words, once spoken, now live on in written form, reaching even more people than before

But here’s the kicker – it’s easier than ever to make this happen, thanks to platforms like Amazon KDP.

Self-publishing is no longer this daunting, mysterious thing. Now, your podcast isn’t just something you listen to; it’s an experience you can:

1. Hold in your hands
2. Share with friends
3. Revisit anytime you want

Think about it – your insights and stories, all neatly packaged into a book that’s just waiting to be discovered. It’s like inviting readers to take a deep dive into your podcasting journey, but this time, they’re flipping through pages instead of tuning in.

Give your podcast a new lease on life. Who knows where this literary adventure might take you?

9) The “Disney Vault” Strategy

Alright, picture this: You know that feeling when Disney announces they’re bringing back a classic movie from the “Disney Vault”?

Well, what if you applied that same magic to your podcast?

Imagine creating this buzz around your episodes by making them available for a limited time only, just like Disney does with their films. It’s all about that sense of exclusivity, you know?

Think about it – every time you re-release an episode from your “vault,” you’re building up anticipation, just like Disney does. People start talking, wondering when the next one will drop, and that’s where the real magic happens.

Timing is everything here. It’s not just about what you say in your podcast; it’s about when you say it.

By adopting this “Disney Vault Strategy,” you’re turning each episode into a special event, something your audience can’t afford to miss. You’re creating this sense of urgency, this excitement that keeps people on the edge of their seats, eagerly awaiting the next release. It’s like injecting a bit of scarcity into your content, making it even more desirable.

And trust me, when your audience feels like they’re part of something exclusive, they’ll keep coming back for more.

10) Reddit

If you want to take your podcast to the next level, you gotta tap into the Reddit community magic.

And how do you do that? Simple.

1. Create a subreddit dedicated to your podcast. It’s like carving out this special little corner of the internet just for your show.
2. Once you’ve got your subreddit up and running, it’s time to unleash your creative side.
3. Share your best content. Drop those valuable links.
4. And let the discussions begin.

But here’s the thing – it’s not just about promoting your podcast. It’s about building a community, where your audience can become active participants in shaping the narrative.

Do you know that Reddit is a goldmine for content ideas? Here’s how you can effectively utilize Reddit.

1. Dive into other subreddits
2. Explore the diverse interests of the Redditverse
3. Watch as inspiration strikes
4. And with your subreddit as the hub, your podcast becomes more than just audio waves
5. It becomes this dynamic space where ideas flow freely, discussions thrive, and your content takes on a life of its own.

So, what are you waiting for? Dive into the world of Reddit, create that subreddit, and let the magic happen. Trust me, you won’t regret it.

If you’ve found these 10 tips helpful, be sure to follow Marc @marcronick and Nick @ninefivefree on Instagram.

And maybe we’ll see you next time on the Clubhouse app in their ‘Empowered Podcasting Club’!

And don’t forget to subscribe on my YouTube channel, @creategrowprofit.