When I first started working with Gina Petonito, she was posting consistently on Instagram but struggling to gain traction. In just a short span, she skyrocketed from a few hundred followers to over 10,000 followers, with viral reels amassing millions of views. In this case study, I’ll take you through the process we followed, the … Read more
In today’s digital world, video content is the heart of social media engagement. Whether you’re a marketer, creator, or business owner, making sure your videos look polished and professional isn’t just a nice-to-have—it’s a must! But here’s the catch: every social media platform has its own preferred video sizes and specifications. Not following these guidelines … Read more
How good is your social media bio and is it helping you get clients? If you’re not sure then this article is for you. We’re going to look at five big accounts and how they use their bios to stand out. Before starting the research for this article, I had two major questions: So let’s … Read more
How to start a profitable coaching business? I remember how challenging it was when I made the transition from going full-time as a marketing coach. My goal was the same as yours probably to help people and make a living from it. That’s why getting this right is so important. At least I did one … Read more
Is Instagram all about reels now and what happens to regular posts? Recently as I was scrolling through the Instagram feeds, I noticed how it is dominated by Reels but some posts stand out because people share them and bookmark them. So I wanted to find out what made these posts stand out and how … Read more
I studied successful creators and found out how to create a viral reel on Instagram. For about 2 years, my entire business model has revolved around create, grow, and profit. Creating a viral reel on Instagram helps with two of these steps: The problem with Instagram reels is that if you don’t figure out how … Read more
Meme marketing still works. As I promised in the last article, I scanned and researched through several meme templates. While many of them are outdated, I found 3 that are great templates and still relevant this year. So, in this article, I’ll share those 3 templates that you can use immediately after reading this. And … Read more
I received a great comment from YouTuber @Heyarvy on my last article, AI Created My Videos… Did It Work?, and I want to give my opinion on some of his questions here in this article because I think it’s going to be helpful to others who are starting out on YouTube. Here are the questions … Read more
Elon Musk said, “Who controls the memes, controls the universe.” I don’t know much about the universe but I know quite a bit about marketing. Recently, I decided to do more research about meme marketing, and what I found out was even bigger than I initially thought. In this article, I’ll show you: What Is … Read more
Is AI good enough to create entire videos for you? As an experiment, I created dozens of videos for TikTok using AI. Here’s what I learned and how well I think it works. First of all, the goal of this experiment was to create videos without me having to do any recordings because the recording … Read more