How to Create Your First Coaching Package

I remember when I first started coaching, not having my package ready really held me back. So in this article, I’ll show you how to create a coaching package that your clients will love and will get them results.

It all starts with knowing who you want to work with.

Now, if you’ve gone down the client Avatar rabbit hole before I know it’s not so easy to answer this question but I have a really simple exercise that I think will help you out.

So get your pen and paper ready or open your favorite note-taking app and let’s figure this out once and for all.

Identify Your Client

So here’s the exercise:

First: Write down the names of the people who have given you the best testimonials and feedback in the past.

If you haven’t had coaching clients yet then you can think about people who always come to you asking you for advice and your opinion. Why? Because these are the people who really connect with you and your experiences and that’s very important.

Second: Once you have a list of people, consider the following:

• Demographics
• How old are they
• Are they men or women
• What do they do for a living

Also, think back to their pain points and challenges, not just the pain points and challenges that they told you about but thinking about them:

1. As a person
2. What are the things that they were struggling with
3. What were they facing in their day-to-day lives or their businesses

Third: For each person that you’ve listed, fill in the blanks: I want to work with XYZ who struggled with ABC.

Let me give you a few examples of how this could turn out:

• I want to work with 40-year-old busy professionals who struggle with work-life balance
• I want to work with young software Engineers who struggle with career advancement and skills development
• I want to work with overwhelmed entrepreneurs in their 50s who have no time for online marketing
• I want to work with new parents in their 30s who struggle with balancing their family life and professional life

Fourth: Now that you’re looking at this list of people, pick the one that you personally like the best.

I’m not saying that this is going to be your ideal client forever but it is a starting point.

Fifth: Start by helping a handful of people who fit that profile and see:

1. How it works
2. How it goes
3. What kind of results do you get

From my experience growing my business and working with many other coaches, it is really important to make a decision and take action because that’s where you’re really going to learn the most about yourself as a coach and about your business.

So now that you’ve picked someone and you have a clear idea of who they are, the next step is to define their goals.

Define Their Goals

What is the number one goal that you’re going to help them achieve?

Think about specific and measurable goals that align with your pain points.

Here’s another simple exercise on how you can figure this out:

First: You can simply ask ChatGPT. You can put in this prompt right here:

“I’m a career coach working with busy professionals struggling with work-life balance, can you help me identify the top five goals and challenges for people like them?”

Using ChatGPT like this is a great starting point

Second: The next step is that you take each of the responses, search for that response on Google, and see what other people on the internet have posted about it.

Here’s how you can do it:

• First, scroll down to the section where Google shows you what other people have asked
• And to the section of Related Searches because that tells you what other people are typing into Google

On a similar topic, this will help you identify if the suggestion from ChatGPT is on the right track. You can further refine it as you’re scrolling through Google.

Third: I also highly recommend that you watch out for Reddit Posts.

Look at what people ask or complain about on Reddit and it’s going to give you a clear idea of what the pain points are.

As you’re doing this, start writing down clear goals that people have: to be specific and make sure the goals are measurable

For example, here’s a response from ChatGPT using the prompt that I just shared with you.

After refining my research on Google, here are a few comments that I found on Reddit.

1. The first one talks about long working hours that are starting to take a toll on their personal life and overall well-being
2. Another person complained that there is zero support to help them manage the day-to-day grind

It’s also very interesting to see what advice other people give on the platform

For example, somebody said it sounds like you’re under-resourced

Fourth: After you’ve done all this research and taken notes on it, you can finally structure it like this: I help my clients achieve A by doing B

Here are two examples:

1. I help busy professionals achieve better time management by teaching them effective prioritization and planning techniques
2. I help small business owners scale their operations efficiently by implementing streamlined processes and automation tools

At this point, you’ve already come a long way, you know who you want to work with and you understand exactly what their biggest goal is.

Outlining The Steps

Next, you want to break down their goal into small manageable steps.

Here is my personal advice: you mustn’t try to squeeze your process into a certain number of steps.

You might think that the coaching program should be five steps but please don’t let that limit you. If achieving your client’s goals takes eight steps, then it takes eight steps.

Be confident and trust in your own experiences and in your expertise and write down the steps that it actually takes to accomplish that goal.

Instead of thinking about how many steps it takes, the key thing you really want to focus on is that each step naturally leads to the next step until they eventually reach the goal that they desire.

Now that you have all steps listed out, you want to think about which tools and resources they need to complete each of the steps.

Provide Tools And Resources

Go back to each of the steps one by one and think about which problems and challenges could stop them from successfully completing it.

What can you create for them or provide them with so that completing the step is not just virtually guaranteed but also effortless?

For example, when I start working with a new client one-on-one, I personally give them access to my creategrowprofit membership site which includes all the resources they need for their marketing and content creation.

Here are a few more ideas:

1. Step-by-step resources they can access on demand such as training videos and checklists
2. The ideal apps or software that they can use
3. Techniques that you’ve developed
4. Management apps planners and progress tracking

But please don’t let these ideas limit you.

Trust your own expertise and your experiences to come up with just the right tools and resources for them.

A word of warning, however, only provide your clients with the tools and resources that are absolutely necessary and not more than that.

If you overwhelm them with too much, then it can be paralyzing and then you’re not helping them at all.

And one final quick tip, if you have a way to visually show them their progress every week, it can be highly motivating.

If you’ve been following along until now, then your coaching package is almost complete. There’s really only one step left.

Giving It A Realistic Time Frame

I highly recommend that you look at each of the separate steps that you’ve listed and give a realistic time frame for each of the steps.

“With the right tools and with your guidance, how long does it take to complete each step successfully, and also what’s the daily or weekly time commitment that you expect from your client to make it happen?”

Write this down for each step. Add it all together and at the end, you will know how long it takes to complete your coaching package in total.

I think you and I both know that many coaches have three-month coaching packages but don’t let that limit you. After you’ve gone through this process, you might discover that it takes 4 and a half months to complete your process, and if that’s the case, then it takes 4 and 1/2 months.

Focus on getting your clients the results they desire and don’t worry about what others are doing.

The sooner you create your coaching package, the better and I really hope that this article helped you to finally put it together.

Now you need to figure out pricing: how much should you charge, read this article next to find out how much you should charge for your coaching packages.

My Three Takeaways

1. Begin by working with a few clients who fit your ideal profile. This will help you test your process, see what works, and make adjustments based on real-life feedback. It’s all about learning and improving as you go.
2. Forget the pressure to follow what’s standard in the industry. If your process takes longer than a typical 3-month package, that’s perfectly fine! Focus on getting results for your clients, and don’t worry about fitting into a specific mold.
3. Find ways to visually represent your client’s progress. Whether it’s weekly check-ins, charts, or milestones, showing how far they’ve come can be incredibly motivating and keeps them engaged with your program.

And don’t forget to subscribe on my YouTube channel, @creategrowprofit