How To Find Amazing YouTube Video Ideas (Ed Lawrence From FilmBooth)

In this article, I’m sharing the summary notes I have taken after watching two incredibly helpful videos by Ed Lawrence on his YouTube channel FilmBooth.

The first video is only 5min short and the second one is almost 9min long. I’ve embedded both videos on this article for you.

As you go through my summary notes, I highly recommend that you watch both videos and subscribe to his channel here.

But you can relax and focus on watching the two videos because I’ve already written down the most important takeaways below.

I was already in the process of saving these notes in a doc file and then I thought… Hey, this might be useful for you, too!

So I decided to upload it here to my blog. For my own reference; and for your reference, too.

I hope it helps!

(And make sure to bookmark this page so you can always come back to it.)

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The 5-Link-Chain Of A Successful YouTube Channel

The 5 Links-Chain For YouTube Growth:

1. Avatar
2. Research
3. Planning
4. Making Video
5. Analyze Data

1. Avatar

What type of content do these guys consider interesting?

But how do you work that out? That’s the 2nd link in the chain: Research.

2. Research

Important Habit: Start researching and looking for patterns 30 minutes a day.

When you identify a pattern: Don’t copy-paste, originality is still important.

Use VidIQ:

• Inside VidIQ, Create a list of channels that you consider to be the best YouTubers.
• Scroll through the list and see if you can spot trends.
• Key: Learn from content that WORKS! That’s why you want to use the Views-Per-Hour feature on VidIQ, so you can establish what’s getting a lot of views NOW (and don’t end up analyzing dead videos that didn’t actually do well in terms of reaching a NEW audience).

3. Planning

Take the information you’ve learned from the first two steps and devise a strategy to put it into a video.

1. First Step: Have an interesting idea you think your viewers will love.
   
2. Second Step: Create a thumbnail and title that they will click on.
   –> Go through your avatar descriptions and research notes, and ask yourself: How do I make this clickable to THEM?
   –> Intrigue; Sense of wondering what might happen.
   
3. Third Step: Plan your
   1) Story
   2) Information
   3) Creative elements
   4) Plan the best video you can

4. Production

Production means: Making the actual video.
This should be a byproduct of all the other links in the chain.

(Production is usually the shortest parts of the process, apart of editing.)

5. Reacting/Analyzing

Every time you repeat this process, you should strive to getting better and better.

Use your YouTube metrics and data to identify:

• How interesting your viewers found the thumbnail, title, and video idea: Check Impressions CTR.
• How good a job did I do at keeping them entertained: Check retention data.
• Check comments to see if you hit your comments goals and inspire an emotional reaction from your audience.
• Check if you got your viewers to watch a 2nd video afterward: End Screen Element Click Rate.
  –> Try your hardest to get the number to 20%

Detach yourself from the results:

• If it went badly, ask yourself why and what you might have done wrong.
• If it went well, ask yourself why and how you can build on that.

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Video 2: How To Do Video Idea Research On YouTube

This section is about how to find:

• Titles
• Thumbnails
• Topics

1. Think About Your Avatar

Write a description of who they are and what they like.

2. Research Popular Channels and Their Most Popular Videos

Important: When you research the most popular videos, you check for Views-Per-Hour (requires VidIQ installed).

Ask yourself the following questions:

• Which videos have the most traction?
• Why?
• What are the topics?
• How do they present the topic?

3. Make A List of Competitors

Inside VidIQ, create a list of the channels you’ve found and call it a “Competitor List”.

4. Analyze Channels Outside Your Niche

Do the same research again with channels outside your niche; but channels that you think your avatar might also watch!

Ultimately, this is the goal:

• Talk about the popular topics in your niche.
• BUT try to use thumbnails, titles, and ideas that have proven successful outside.
  –> If you don’t do this, you’ll just blend in with the competition.

A good place to start this research: The recommended videos section on YouTube. YouTube already knows this is the type of content such viewers like to watch, too.

Steps:

1. Find a channel from the recommended videos section, and
2. Use the Views-Per-Hour metric from VidIQ to identify their most popular videos.
3. But now examine just the title structure and thumbnails of their most successful videos! (It doesn’t matter what topic it’s about.)
4. Ask yourself: How can you use that title + thumbnail concept to work for your niche?

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If you found this information helpful (I can’t imagine you didn’t), then make sure you subscribe to Ed Lawrence’s YouTube channel called FilmBooth by clicking here.

Did you find my summary notes good? Let me know in the comments below!

And don’t forget to subscribe on my YouTube channel, @creategrowprofit.