Omni-Channel Marketing: Interview With Andra Annette

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Get in touch with Andra Annette

• Andra’s Website
• Andra on BeeKonnected (Referral Link)
• Andra’s YouTube Channel
• Andra on Skool
• Andra’s Live Strimm Network

Interview Transcription

Morris: Imagine starting a business the way you want to without worrying about what others think and say today. I’m speaking to such a businesswoman. Her name is Andra Annette, she’s a health coach and God health expert and she’s succeeding by doing things her way.

Andra: I’m very excited to be here with you Morris. It’s always a pleasure to see you.

Morris: So Andra and I, worked together a bit. I think last year or maybe two years ago. I helped a little bit with video content but ever since then, you’ve taken enough on your own. You sent me a really cool message recently and that’s why I wanted to do this call with you. So let me pull this up. You sent me a message where you said,

“Growing everything at the same time was the smartest move I ever made and now allows me to relax.”

“I am growing just being me you know I never got the concept of one at a time.”

And that was such an intriguing message that you sent me because way too often we hear the other advice, right? You’ve always been someone who does things your own way, with the membership sites, your Facebook groups, and your newsletter.

All those things and now you’re even doing TV channels or I should say online streaming channels. So tell me about your situation today. Why did you send me this message and told me that doing everything at the same time was the smartest move?

Andra: Well, I think that at some point, in the beginning, I was overwhelmed. I’m not going to lie. The first couple of months, it was difficult to grow everything at once but then once I got my groove on, it was like all bets were off.

It became easier and easier to do. So it’s just as easy to post on 14 channels as it is on one. And it allowed me to have that consistent message everywhere. So everybody was getting to know me and I used all of my channels to promote whatever I was doing.

I was slowly but surely bringing different people from different places into my world, building a community with them and getting to know them. I wasn’t trying to sell them like a lot of people suggest that you do because that’s not who I am at my core.

I am that girl that likes building relationships. I’ve worked with the public my entire life. So it was just easier not to listen. Probably the first month or two when I was out, there were people telling me I should do it this way, grow one thing at a time. I think even, you, told me that, grow one thing at a time. Gets really good at one channel but I’m one of those people who are naturally a multitasker so it’s easier for me.

That doesn’t mean that I’m so busy with tasks that I’m not in my business but it when I get really good at those tasks, it allows me to spend more time in my business. So a lot of people say do Facebook first and then go to Instagram and then go to TikTok.

But now that I’m on all those channels and I have a consistent message on all of them I’m done so other people finish growing on Facebook and then have to go to Instagram and then have to go to Tik Tok but I’ve already secured all those channels and people continue to come into my world. so I just found it easier to do that way.

Morris: I love that about business and marketing that you know we have so many rules but then we can always find examples of someone who breaks the rules and succeeds anyway, right?

And I think these stories are very encouraging because sometimes we need to do more of what we want to do and you know not try to force ourselves into a scheme that doesn’t work for us or doesn’t fit us at all.

So you mentioned, at the beginning that you experienced an overwhelming phase trying to be present on all the platforms. What allowed you to push through that phase of overwhelm?

Andra: It wasn’t so much about being on all the platforms, it was about posting to them, that scheduling time, took longer in the beginning because I wasn’t tech-savvy. You learn what you need to as you grow, you know.

Now, I’m teaching people Go High Level. I’m teaching VAs how to do the work for me. So it’s a different story today but I think that you push through it because you see what you want to do and where you want to be. And you know that you have to get through these things no matter how hard they are to get to where you want to go.

Certainly, there are days when you’re not happy about it. I’d be lying if I said I smiled through it, you know. There were a lot of bombs being thrown as I tried to get through those days but I think the more I did it, the more fun it became. The more challenging it was for me.

I had gotten hacks on Instagram very early and luckily I had two Instagram accounts which allowed me to open another one and get the other one taken down. Because it did have my name and my certifications and stuff on it.

Then I learned to use all of my channels as a funnel to me so people build funnels all the time. I thought at the time, why not just build a funnel around me and bring them back to me where I want to be? So that’s what I’ve done and you know I don’t really sell on Facebook.

A lot of people don’t get that but I do have my own platform so that’s why I’m not trying to sell people or anything like that because I develop those relationships.

I can’t help someone until I understand the situation they’re in and what those pain points are. Hearing that pain points, you know, mentioned in a post doesn’t really strike the same way as talking to someone and feeling that validation. And feeling, “Yes, I understand that”.

Because I’m helping people that I was 15, 16 years ago so I know they are pain points. It’s easy for me to talk to them but do I want to rub their face in it and say you need me?

No, I want them to know that there are choices and there are things they can do to get out of that situation. Whether I’m a good fit for them or not, it’s still you know a a point where they know they can jump off onto something else. A starting point where they need to get that self-confidence and get moving in a manner that’s going to bring them back to where they need to be.

Morris: Who do you help? Who do you work with and what do you do for them?

Andra: Well I’m a leaky gut thyroid and weight loss expert because they all work together and a lot of people still don’t understand that but you can’t help one without helping the other.

I’ve spent my life putting the body back together. I’ve been in healthcare for more than 40 years now so you can’t separate it for convenience to niche down or it’s just not the way the body works.

But I helped them by really helping them step back into who they are. We’re all creatives, and we all have the ability to heal ourselves but along the lines, life goes on, trauma. People telling us things that we can’t do. We’ve gotten away from who we really are.

People know how to be healthy but they’ve bought into what society tells them healthy is and they’re not tuned into their body. I reconnect that mind and that body. I get them back into self-love and self-care and really just understand self-acceptance.

Because you’re not going to get to if you’re at 300 lbs, you’re not going to get to 120 lbs by killing yourself with that restrictive diet and stuff like that. You have to do that in a work and I’m someone who was on that journey and until I believed in myself and that I was capable of doing that work, nothing happened.

That weight didn’t come off, and the scale didn’t budge as soon as I said, “I got this. I’m going to take care of myself”, everything changed.

You do need that self-love. You do need that self-care. There are a lot of people who don’t know how to put themselves first. I hear that a lot from women and that saddens me.

I was one of those people too because we’re better in everything we do when we take care of ourselves first. We can delegate, we raise children, we run households, we’re businesswomen.

We can certainly delegate and ask for help when we need it. Ask our spouse, “Can you help me with this I’m a little overwhelmed”. Or ask your friend, “I really want to do this, will you start walking with me?”.

But we need to really bring it back in and start taking care of that inner us and stop focusing on the outside. The outside will take care of itself when you take care of the inside. I’m a big fan of Shad Helmstetter, was one of the greatest books I’ve ever read.

The things we say when we talk to ourselves I had to really literally rewire my brain because even though I was successful in my career and stuff, I didn’t feel good inside and I didn’t know why. I had to do that in work.

Was it easy? No. Was it painful? Yeah, but you really have to spend that time with yourself to get to where you want to go, in your vocation and your career or whatever.

It does have to align with who you are. So listening to everybody else made me uncomfortable out here because it was no longer my story I was telling it was theirs. And I said the only way this works is if I share who I am because I’m the one who got those results, not them. They don’t know that walk and then I just kept doing what I was doing and it just kept getting easier and easier and easier.

Morris: That was such a great story, Andra. Do you also see parallels between what it takes to improve your health and change the shape of your body and what it takes to run a business the way you do?

In the sense that it takes that mental work and like you said, we all know what it takes to be healthy but we don’t believe in ourselves. Do you see that same parallel in business when you speak to other entrepreneurs who are, maybe there are where you were a few years ago?

We all know what to do, to market ourselves or publish ourselves but we don’t believe in it or we don’t believe in ourselves.

Andra: I think that concept has to do with everything you’re trying to do in life. Self-belief and self-confidence are the greatest gifts that you can give yourself.

Anyone can tell us we’re not worth it but if we feel that way then nothing changes. If someone says to me, “Andra you know you’re a sh**.” If I feel that way, then it hurts and that might sty me. What I’m doing or you’re no good at, mark, and or this isn’t the way to do it.

It doesn’t matter what area of my life it is. If I haven’t created boundaries and created that great self-concept in myself, then what they say might hurt. But it won’t stop me.

Once I have that feeling, that inner knowledge that I can really achieve anything I want to, then it doesn’t matter what anybody says because it’s my life. I’m still going to continue to go for what I want and the way that I want to do it.

And I think a lot of people are told to do things a certain way and it’s never and they feel like there’s no alignment but I don’t think the alignment is because they’re new. I think the alignment is that what they’re being told to do isn’t their natural way of doing it.

We know how to build businesses. We know how to create content. We know how to do all those things just like we know how to create health. We’re born creators but we have to give ourselves that permission to win, lose, fail.

We all fail nobody says we don’t but that’s part of growing and understanding what you can do better. I felt it again and again and again, it makes me a stronger person today.

Morris: How do you work with your clients today? I know you have different platforms and offers, what do you do to help your audience nowadays?

Andra: I do encourage them to come on my private platform. I work with a lot of people one-on-one when I go live. A lot of people just reached out to me. I’m not reaching out to them in the DMs like everybody says because I think that’s so sleazy.

A lot of people reach out to me, I do groups. I do a lot of challenges because I think the motivation is easier for people to take. I think that if you can get somebody a small win quickly, they’re more apt to stay with you when they see 3 months.

Let’s face it, we have everything at our fingertips today, right? So we expect immediate gratification. If I approach someone and say work with me for the next six months, they’re like, “oh wow it’s going to take 6 months.”

They’ve already counted themselves out because they say “I can’t, can’t do this for 6 months”, right?

But if you start small and you do a challenge and they get some wins, they’re more likely to keep doing it and start believing in themselves. The first week of all my programs is really finding out about them.

What they need, what they want. It’s not my program, it’s their program. What do they need? How can this work? What can they add to their life? What foods could they eat? It’s not about taking things out, it’s about adding more positive in, more positive affirmations, more good food, more spirituality.

If you believe in it but have more positive people to support you, it’s all about adding that back in.

Morris: And you deliver all of that either through one-on-one coaching, live streams, your streaming channels, and your membership platform, is that it?

Andra: My streaming channels are more about telling other people’s stories because, for me, healing comes from those stories. There are a lot of people out there who feel like this only happens to them and when they hear somebody else share their story and find a way out, they say well, “Maybe I can do it too”.

Healing comes in a lot of ways but working with clients or letting them hear somebody else’s story or maybe they need what that other person’s offering, it’s not always going to be about me. I’m not for everybody but if they hear somebody else and they get that help, that’s all it matters to me.

It doesn’t necessarily have to be from me. If you care about people, you want what’s best for them so yes through the streaming channels, more on YouTube, I do little things now. I started setting up little podcasts you know, weight loss, meat, simple mindful eating, and things like that.

I do those on Udemy also. Those are pretty much free those are nowhere near the cost of working with me because of course there’s more time involved and more intricacies of a private program than a group or a scale. On my platforms, yes, all of my platforms are very consistent and they intertwine.

I am on Skool and Skool is based on interaction so the more people interact, the more things that open for them. There are memberships there if they want more help they can ask for more help.

They’re given two free programs when they come in, how to change your habits and the other one is mindful eating, everything you need to know about being mindful not just in your eating but in your life to really get back into your body and understand what’s going on.

And then everything opens as they interact so they can have access to all those programs but a lot of people didn’t understand why I was creating, I was creating, I was creating. So now, I don’t have to create anymore. I have a low ticket, I have a high ticket.

I have everything in health. What are the chances that I’m working with a woman that has hormonal issues and she’s not in menopause but she doesn’t have hypertension or she doesn’t have diabetes?

So I’ve created programs that they can learn how to eat for those other disease processes in their life so those are on that platform too. Even if we’re talking about gut or thyroid and they need help with that hypertension, they can go in there and work that program. Learn how to eat for what’s going on in their individual body and tell it to themselves, right?

Morris: I remembered that even a couple of years ago, Andra you’ve already had dozens of books written on various platforms like some of them on Amazon, some of them on your own platforms. You are a massive creator I would say.

Andra: I like to create. I like new. I think that comes from my shopping addiction. I like new so I found a new way to have new because it’s not always about material.

I think that the markets are always changing and I think that as more people start to accept limiting beliefs and the Law of Attraction and what we’re capable of that, people are going to be open to more things and understand that a lot of what’s missing is them in that puzzle.

When I was on that weight loss journey, I mean, I was 300 lbs and I’m back in my size suits but what was missing was me. I was missing. I was at work, I was everywhere but in my body doing things for me so I had to reconnect with that person. It’s not easy to wake up one day and say, “Oh my God! How did I get here? Who is that and how do I get back?” but sometimes we have to go back to go forward

Because when I was able to go back to where the problems started, I saw that they were always there. I always had gut health issues, I always had a thyroid issue. The autoimmune came out of them and as I started tracking those pathways, it was so much easier to correct.

Morris: When you’re now looking back over the years of your business, what were your favorite ways to market yourself and promote what you do?

Andra: I want to say just showing up and talking to people. I do look back at some of my earlier videos and have those Russell Bronson moments where he was scared in the beginning and now he’s a different person but I think that in the beginning I was more comfortable because I showed up as the nurse and that’s so much a part of who I am.

And I showed up during covid when people couldn’t get in to see the doctor and I just wanted to talk to people. I just wanted to know how I could help them. I think that was really the highlight of my business.

Those were the beginning times because that’s when I made those connections to why I wanted to continue to help. But as time went on and I kept hearing people tell me what I should be doing, I started getting out of alignment saying, “Maybe they’re right”.

As soon as you start second-guessing yourself, you’re getting further away from what you need to do. You can’t second guess yourself even if you’re not totally confident, show up, fake it till you make it.

That’s what I would tell people, fake it till you make it. The first time I went live oh my God, I deleted it like 10 times before I finally said, “Oh who cares?”

But you know, I kept doing it and it got easier. I don’t like cameras. I don’t like being this, I modeled as a child and I never liked being the center of attention ever. Maybe because I was the baby and I didn’t get that intention, I don’t know why. So it got easy for me to talk to people by interviewing them and I found that I just really love making those connections.

So I’ve built another business with that and I love it. I get to meet new people all the time. I get to see a different side of the world. We turn on the TV today and we can hear so much bad that’s going on in the world.

And I get to meet with really cool people who have had so many traumatic experiences and they’ve decided to start a new day, a new journey, and help other people. I think that’s an amazing thing to take what they have learned and help someone else and isn’t that what all entrepreneurs do?

There are not a lot of people out here who do things that really aren’t connected to them. If people were in accounting and stuff like that and they had something go wrong, they don’t come out and start talking numbers games and stuff. They kind of stay with the same flow or maybe they go into real estate or marketing because they do understand those numbers.

But it’s always something closely aligned with who we are at work because that’s our superpower. It would be odd if someone as a health professional came out and started creating content for everybody else, right?

I could do it certainly and I do help a lot of coaches create content and learn different programs. I do that for fun as an extension of myself but I wouldn’t do that as a business because it’s not where my enjoyment is and where that natural sense of order is for me, if that makes sense.

Morris: You mentioned when you started, you were the nurse and then you started second-guessing yourself by you know listening to advice that just wasn’t for you. Do you have an example of something where you second-guessed yourself and now looking back you realize that was wrong?

Andra: Yeah, I was trying to be somebody I wasn’t and that doesn’t sit right with me because win, lose, or fail. If I’m going to be successful, it’s going to be at doing something I love, and being me. So in the beginning it was so much more natural and so easy for me because what I was doing I had spent my life doing and it’s what I’m really good at.

I am a holistic practitioner. I’m a board-certified nutritionist but that’s not who I am. It’s not the nutritionist who helps them with the weight loss in the gut health and the thyroid, it is that nurse that person who’s compassionate who showed up to help them.

I didn’t need to take a class in nutrition which is so much a part of nursing so I already had those skills as a nurse but in my mind, I didn’t think that anybody would listen to me. If I didn’t have that background but the person that’s still helping them is the nurse, not the nutritionist.

So certainly, I have that knowledge but that knowledge is nowhere near as as strong and as helpful and as compassionate as that nurse. Nutrition is part of nursing but nursing isn’t part of nutrition and as a nurse, I save lives every day with hypertension and diabetes.

People bottoming out all different disease processes and diet is a part of all of those disease processes so I have to know that. But when I tried to step into this new role it just didn’t wash. I think you should just be who you are if somebody’s going to like you.

There are a lot of people out there who feel like they don’t know enough or they don’t have enough experience. People are going to connect with you and your story and share that as part of your story that you don’t feel comfortable, “This is so new, what am I doing? I don’t know.”

I think I did one of my first lives on Facebook with you. I didn’t know how to stream in and you helped me. I did that with the audience so they could see this isn’t easy for me but I want to reach you and I don’t think I lost their respect because I’m not great at tech.

If anything, they saw they were important enough for me to figure that out. Just show up. Share your story. Be who you are and there’s going to be somebody that connects with you.

There are millions and millions of people out there. A lot of people have that concept that there’s some kind of limitation on growth and there’s really not. I’m not where I want to be yet. Am I successful? Yes but maybe because I judge my success differently than others.

It’s not just financial for me. I’m doing something I love every day. I’m getting paid for it. I’m having fun. I’m meeting people that’s successful to me. I’m not where I want to be. My channels are going to grow. Everything’s going to grow and then I’m going to kind of connect them.

Morris: I’m glad you’re mentioning that. What’s the next step for you and your business?

Andra: I’m probably going to connect to all those channels. I’m growing out the channels. I’ve given some away, I certainly don’t need 25 channels and there are some people out there that I really respect and I want to see they’re not comfortable. They’re not at the points I’m at yet with speaking and I guess that’s because that’s what I did to get away from the camera.

I’m trying to help them and push them a little bit because they have such a powerful message so I gave them the channels. Some of them have been sitting there a little while waiting for them to get started but that’s okay. I think that the more I talk about it I am going to start a channel about me and my journey because I think that people need to connect to me more, who I am.

Morris: When you say channel are you talking about your streaming channels?

Andra: They’re not channels I have a TV network and there are 25 channels on that network. They’re all individual shows that stream. They stream to 160 countries all over the world, 24 hours a day 7 days a week. There are 11.7 million people on that platform so I have the potential to reach a lot more.

One show is Echo of Destiny and that streams into my website. That’s a little bit of health everything, meal planning, and exercise so I can take whatever I want off of YouTube and add it to my channel.

As long as it’s not restricted. I think everybody needs comedy. Some people don’t know how to exercise. Some people don’t know how to cook so you got Gordon Ramsay in there, you got other people in there. Because I think that’s what they need but they could also see the other channels and who I am as a person.

Watching me with other people. I have the healing with the inside out that I started with. I have real life for the entrepreneurs where I tell people it’s not easy but it’s worth it. Keep going. And I do that with friends. I have built a community, I put a post up “Does anybody want to be a guest?” and I had 468 responses to that post. So I created a channel for them and that’s where that is.

I have BeeKonnected because that’s one of my favorite platforms. It’s all about the power of what’s going on there now. People that are on there, there are a hundred of us Elite coaches and we’re talking about the P3 system and selling from the platform and all the great new stuff that we added in, why we use it for our business, how it helps our business.

There’s Queen by Design that’s for my girlfriend, Kathy Boyd. I love her and I really love what she puts out there. I’m doing another one with the speech pathologist, Souls Code and that’s about communication verbal and nonverbal, and how that’s helped us in our career and in our lives, build community and trust in the businesses that we do. There are quite a few up there and just keep going.

Morris: That’s a lot! Where can we watch your channels?

Andra: It’s on Strimm TV, it’s Chronicles of Courage. Then it will bring you strimm.com/andraannette, it will bring you to my channels. I believe there’s a link inside my website at pounds-to-go.com. They can go in there and click on one of those and it really should take them back to the Strimm.

Morris: Okay, I’ll make sure to put all those links in the video description. But just wanted you to know the platform too, so Strimm TV. Just tell us real quick about BeeKonnected because that’s a platform you introduced to me as well and you really believe in this platform for coaches, specifically, right?

Andra: For coaches, entrepreneurs, influencers, MLMs the people who do MLMs, I think it’s absolutely the best place to be. Not just grow your audience, make real connections, and build your business. There are no algorithms.

Morris: Do you help people with BeeKonnected too?

Andra: Yes, I do. I am one of their Elite Coaches. We have a 1% club where we get together all the time and we talk about how we can help other people. We work very closely together. It’s not everybody out for themselves even the coaches who are all connected and there are no algorithms on this platform.

If I were in there now and I made a post, 100% of those people on that platform see my post. If they like what I said or they want to connect with me all they have to do is click on my name and they can send a request. There’s no more looking for leads. They have an AI lead connector and every time you hit that button, it brings up six people.

Not six people that are your ideal clients, six people that are just like you. Interested in the same stuff you are based on the profile that you put out so you can collaborate and grow together. Because a lot of people think this journey is a single journey, it’s not. We grow together, we help each other grow so you can collaborate with other people.

Maybe there’s someone who teaches fitness. I’m not a fitness expert by any means but she would be a lovely compliment to that nutrition professional right? Maybe we can collaborate and do a three-day live and help people get better benefits however, you want to do it.

But they also have premium content. Now where you can sell from the platform you can have membership groups. My intention probably is going to be just to be there and really have everybody that’s in my market and in my wheel welcome me there because that’s where I’m going to be.

I’ve already announced to all my groups that if they want to connect with me, that’s the best place that’s where I’ll be doing my lives. You can stream live in and out of the platform, you know that because you have um a wonderful YouTube show.

You can stream that right into the platform so people can watch you that’s going to help generate views on YouTube and it’s going to bring people back to you to connect to you and get to know who you are. We have something like 10 million people waiting to come in because we are Beta testing now we’re in that last phase and that’s almost over.

Morris: If somebody wants to join the BeeKonnected platform, do you still help people get set up? Can they still reach out to you?

Andra: Yes absolutely! They can go to https://www.beekonnected.com/andraannette. And yes we do help them. We also do orientations inside the platform. Every coach does different days of the week so that if anybody feels like they’re having a hard time, they can see this because repetition is the mother of invention and it’s different. It’s new, certainly.

When Zoom came out, a lot of people didn’t understand the concept. Now everybody’s using it for their business. Everybody used it during Covid. This has a meeting as part of it. If you’re doing a webinar or workshop and 50 people pop on, it automatically starts streaming live to the platform.

You have a lot more reach in here and the people that are here are all business-minded they all run businesses and they they want to make those connections and grow together. That’s what it’s about awesome.

Morris: If somebody wants to connect with you on the business site, learn about your marketing and your coach like your coaching business, they can connect with you through BeeKonnected.

If somebody wants to connect with you as a health coach and a gut health expert, then they go to pounds-to-go.com. Is that right? Okay, very good. I’ll make sure those links are saved.

Andra, any final words that you want to leave people with?

Andra: I think that you should just tune into who you are. The more comfortable you are in your own skin and in what you want to achieve, the easier it will be for you. There are always going to be problems but the more you see the problem, the further away the solution gets. Look for solutions. Don’t problem-solve-solution off.

Morris: Thank you so much, Andra. thank you for your time today. It was such a great conversation.

Andra: Thank you so much for having me.

Morris: If you’re a coach or consultant then please follow my channel for more marketing videos like this. Thank you so much for tuning in and I hope I’ll see you in the next video.

And don’t forget to subscribe on my YouTube channel, @creategrowprofit.