30-Day Email Marketing Plan for 2024

If you don’t show up in your dream client’s inbox, you are doing it WRONG.

According to this recent research, 99% of email users check their inbox every day and 58% of them do it the FIRST THING in the morning.

How about saying hi to your dream clients every morning? 

It’s not a one-time thing but a daily opportunity to make a great first impression.

That’s exactly what we’re exploring today.

In this blog, I’ll tell you 

1. Why do 30 days matter for email marketing?
2. What kind of goals you can expect to achieve in those 30 days?
3. And I’ll share the 30-day email marketing plan that you can implement right away

The 30-Day Email Marketing Plan

Before we get into it, you might be wondering what prior knowledge or skills you need to start with email marketing and if you gotta spend on email marketing tools.

Skills And Tools

When it comes to skills, you don’t have to be a tech genius just:

• Basic computer skills
• A knack for writing
• And a bit of creativity will do!

And for the tools, I’ve got a piece of good news because you have plenty of free options like:

• Aweber (my personal favorite which has a free plan)
• Mailchimp (has a free plan)

NOW…

Let’s talk about why 30 days is a BIG DEAL in your journey into email marketing.

Think of it like this – these initial 30 days are your launchpad. 

During this time, you’re not just shooting off emails but, most importantly, you are:

• Setting the stage to start making sales
• Get customers
• Setting the tone and building momentum

In this phase, you will find out what your crowd, subscribers, and email readers like the most.

Consider these days your testing ground where you’ll be tweaking stuff based on what works best. 

Now, what I’m gonna show next, I think, will inspire you to start email marketing as soon as possible.

What’s In It For You?

It’s THE GOALS that you can achieve.

In just 30 days, you could accomplish these goals with email marketing:

Goal #1: Expanding Your Reach

Do you know that in 2024, an average of 361.6 billion emails will be sent and received per day? 

That’s a crazy number, right? Even if there’s a lot of spam email in there.

Imagine this: instead of just shooting emails into the void, you’ll be sending emails to your future potential clients and customers.

It’s like unlocking this new avenue to expand and grow your influence.

And it’s not just about sending messages because, in just 30 days, you also start seeing your engagement levels increase as well.

It’s like having real conversations with your audience, tailoring your messages so it feels like you’re talking directly to each one of them. 

Goal #2: Building Credibility

Email marketing is a highly effective trust-building tool for several reasons:

• It could help you to establish relationships with your prospects
• And nurture that relationship in a personalized and natural manner

Picture this: Your consistent and valuable email content positions you as an industry authority. 

You could use email marketing to showcase that to your subscribers by:

• Sharing insights
• Tips
• And advice

This not only establishes you as a trusted authority but also helps build credibility and trust with your audience.

For example, share success stories of clients who have achieved remarkable results through your coaching programs.

And guess what? That trust you’ve been building leads right into number 3 which is converting prospects to clients.

Goal #3: Converting Prospects To Clients

According to HubSpot Email Marketing Stats for 2023, Email marketing can generate up to $42 for every $1 spent. 

With such a high return on investment, it’s no wonder many coaches use email marketing to find their next big client.

You can do this by:

• Selling your online course
• Your group programs
• Your premium one-on-one coaching services

Let’s say a prospect reads your email, relates to your coaching approach or your story, and decides to get your help, all within these 30 days.

30-Day Email Plan

Sounds too good to be true? 

It’s DOABLE. To help you get started easily, I’ve created this 30-day PLAN which you can access by clicking this link.

So your 30-day starts with a Welcome SOAP OPERA STYLE Email Series – it’s the popular plan from Russell Brunson, the Digital Marketing Pro and Co-founder of ClickFunnels.

It is basically a story that you tell split up into five emails and it makes your potential client trust you more while also getting to know you better.

Each email is written to pull the reader toward the next email… and, eventually, toward clicking and buying whatever you’re offering.

Week 1: Introduction And Story Setup

Day 1: Set the stage for the story that you want to tell

Day 2: Start with high drama then explain the backstory and then describe how you hit a wall.

Day 3: Share your Epiphany which leads to the ONE thing that helped you break through that wall in the previous email.

Day 4: Highlight more hidden benefits from that epiphany that you had.

Day 5: Make your call to action, your offer or you can also add a sense of urgency if your program allows for that like:

• You only have limited slots for some people
• Or it expires after a certain time

These are the emails that you want to send out in Week 1 which is called Welcome Sequence.

Week 2: Transformation Revelation

In Week 2, you wanna reveal a transformation.

Day 6: Unveil a new Aha Moment meaning you share the ONE THING that led you to becoming a coach by providing:

• Actionable insights
• And tangible tips

Day 7: Share post-transformation action steps meaning you describe the steps that you took after the transformation. This sets the stage for you to reveal the amazing results that you’ve experienced in your life which you will dive into in the next email.

Day 8: This is your result teaser where you invite your email subscribers to pay attention to the next email where you are going to share some of the amazing results and build excitement for the next email.

Day 9: It’s time to introduce a success story. Begin introducing a success story that resulted from your coaching.

Day 10: Provide proof of the success through:

• Screenshots
• Testimonials
• Or videos

Also, reinforce that others can achieve similar success.

Week 3: Success Showcase

Day 11: Unveil the success story by sharing the success story and all the tangible results.

Day 12: Share the benefits of your specific approach by emphasizing the benefits of your coaching program and connect that specific success story to the broader impact and influence that your coaching has.

Day 13: Provide visual proof that you promised and reinforce your trust and credibility.

Day 14: You can now introduce your product or service by starting to talk about your coaching product or coaching services. Make sure that you align your offer with the benefits that you highlighted in the previous emails leading up to this.

Week 4: Focus on Call to Action and Engagement

Day 15: It is about your product or service pitch where you send out a compelling pitch for your digital product or coaching offer.

Day 16: Mention a time-limited sensitive offer where you talk about how there is a limit to your offer and you wanna create a sense of urgency.

Day 17: Share client testimonials from satisfied previous clients.

Day 18: Q&A Session announcement, which stands for Question and Answer Session, by:

• Allow people to reply to your email and send their questions
• Or host a live event like a live stream on Facebook or YouTube where people can tune in and ask you questions live and answer them live

Day 19: Consider sharing more content to your email readers by sharing one of your:

• Best videos
• Best articles
• Ebook
• Or a guide that you’ve written

Day 20: Recap and say Thank You. It is important to recap the transformation journey that you’ve shared with your readers. Express your gratitude to:

• All the people who stuck with you for 30 days
• And all the people who are reading your email

For the next 10 Days, your goal would be to nurture the relationship even further and increase the level of engagement by:

• Sharing at least weekly insights or even twice a week where you demonstrate your expertise and experience by sharing them:
  • Valuable tips
  • Helpful stories
  • Tangible advice
• Have monthly limited offers that you send out once or twice per month to your email readers.

And well, this is more than a plan; it’s a journey to build relationships with other people who could be your next potential clients and to build a relationship that stands the test of time.

I am sure you are excited to implement this 30-day plan now but let me tell you something:

There are ways to write emails so that they are more effective.

Visit this article here to know what I am talking about. In this blog, I share the 5 most important practical email writing strategies so that you have a higher chance of attracting clients and book calls for your email readers.

Are you ready to start your email marketing plan now? Let me know if you have questions and we’ll talk about them in the comments below.

And don’t forget to subscribe on my YouTube channel, @creategrowprofit.