3 Effective Marketing Strategies For Coaches & Consultants

There are 3 effective marketing strategies for coaches and consultants I have personally tried all three of these strategies to get clients and I’m going to show you how in this blog.

Here are the Three Effective Marketing Strategies I am talking about:

1. Case Study Outreach Strategy
2. The Relationship Marketing Strategy
3. Content Strategy

Case Study Outreach Strategy

This strategy is based on a tweet from Hen Vance that he posted a couple of months ago on X. So full credit goes to him, and be sure to follow him because he keeps sharing awesome marketing tips.

I have tweaked this strategy a bit so it works better for me, and it works like this:

1. Create a list of ideal clients for your business.
2. Research each person’s business.
3. Reach out.
4. Make a follow-up.

First Step: Create a list of ideal clients for your business.

Here’s how should it work:

1. Find real people that you have looked up online. They must be real people and not hypothetical avatars.
2. Find their names and email addresses.
3. Save them all in a spreadsheet.

Second Step: Research each person’s business.

Then for each person, research their business by looking at their website and social media profiles.

What you are looking for is ONE result that they would be very interested in.

For example, if they have a newsletter and you see them actively asking people to sign up, one result they would probably be very interested in is: Adding 100s or even 1000s of email subscribers to their list.

Your goal is to have

• The name
• Email
• And one desirable result

This is for each person in your spreadsheet. And remember, these people are not just any people, they look like ideal clients for your business.

The more people you can add to the spreadsheet, the better.

But I understand that everyone has different time available and resources. So I think at the very least:

1. Aim for 10 contacts.
2. Then every week, dedicate 30 minutes each week to add more people to your spreadsheet until ideally, it grows into the hundreds.

Again, step number two is to create a case study that shows how you’ve achieved the most desirable result for yourself, or somebody else.

In other words, you put something together that shows you’ve already done the thing that they would like to do themselves.

Third Step: Reach out.

Simply reach out to the people on your spreadsheet and tell them about your success.

For example:

“Hi John, I’ve recently helped Steven Hyatt grow his YouTube channel to 500 subscribers in under 60 days. You can see the case study and how we achieved this here: [link].”

Here are a few things to remember when sending a message to your ideal clients.

1. Keep it very short.
2. Don’t try to sell anything.
3. Let the case study speak for itself.
4. Be sure that in your case study, tell people how they can contact you if they’d like to have similar results.

Fourth Step: Make a follow-up.

The fourth step is to follow up with the people that you’ve sent the case study. Again, always keep your messages short, don’t be pushy, and don’t try to sell.

Your goal is to see if they looked at the case study and if they are interested in learning more about you. Don’t sell, let them buy.

That was the first effective strategy. Now let’s look at strategy number 2, which is: Relationship Marketing.

Relationship Marketing

I sometimes cringe a little when I hear this name: relationship marketing. That’s because intuitively, building relationships doesn’t feel authentic anymore if we do it for marketing.

So if you have a better name for this strategy, please, let me know in the comments below.

But that’s what this strategy is most often called: Relationship Marketing.

The way this strategy works is that:

1. You grow your network.
2. Use every opportunity to learn more about other people’s goals and struggles.

Notice, that I didn’t mention that the goal of the strategy is not to collect leads and make sales, although that is a consequence of networking done right.

But there is a crucial step in between learning about other people’s goals and struggles.

If others don’t tell you what their goals and struggles are, how can you help them in the first place? That’s right, you can’t so don’t skip this step.

This strategy is arguably the easiest one for coaches & consultants to do because it allows us to do what we are best and that is building relationships and helping people get results.

You will see dramatic results in your business and in your life if you:

1. Make it your goal to speak to at least 2 people per day, for 30 minutes each.
2. And you give them your full focus and attention.

This strategy is really not complicated at all, anyone can do this.

But what’s holding most beginners back is their mindset and their fear of giving away too much for free.

The question I often receive is this: If you’re helping people freely in these 30-minute calls, why would anyone then hire you?

I have answered this question in great detail in another blog called “How To HELP People And Make MONEY”. If you’re struggling with the idea of relationship marketing, I highly recommend you read this blog first.

The point is that it was exactly the relationship marketing strategy that helped me successfully launch my business from nothing, even though nobody knew me when I started out.

A quick story of mine about this Relationship Marketing Strategy:

1. I’ve built relationships on social media and I help people get results.
2. Until my first client signed up for $2,000 per month. Then another client for $1,000 per month.
3. And it took off from there.

I’ve already written extensively about how I did that, including the exact messages that I sent to people, so I’m not gonna repeat it here. All of this information is in my FREE guide here.

And that brings us to the third effective marketing strategy, which is: Content Marketing.

Content Marketing

It is no coincidence that every successful coach, consultant, and solopreneur eventually starts creating content.

Content marketing simply is the best way to market yourself long-term and scale your business long-term.

The reason it’s difficult for new coaches and consultants to do content marketing is because they are often desperate for fast results, so this long-term approach causes too much anxiety and fear of missing out.

The reason I value content marketing so highly is because it makes it incredibly easy for me to help people who are interested in me and what I do.

Let me explain:

Starting a conversation with somebody who has no idea who I am is quite difficult. Their skepticism is usually sky-high and you have to be very careful and patient in your communication.

Sometimes people shut you down simply because they don’t know you.

But when you are putting content out there, people will see you and observe you, and they will know who you are even before you send them the first message.

Content Marketing has some advantages which I personally love.

1. It makes starting conversations so much easier.
2. People will start to approach you, instead of you having to approach them.

Every time somebody follows you on social media or comments on one of your posts, that is the beginning of a potential relationship.

At this point I’m getting contacted often enough that I can focus on what I really want to do: getting results for other people.

So how does this strategy work?

1. Pick one social media platform that you personally like. There is no right or wrong here, just pick the one that you like.
2. Start creating content and post daily. You have to post every day for this to work.
3. There’s another thing you have to do every day: Comment on content that other people are posting on your social media platform. This is crucial. I would say for each piece of content that you post, comment on at least 5 other people’s posts. This is how you start your network on social media platforms and also, this is how you draw your content when you are starting out.
4. When you create content and post it, pay attention to the performance. Always ask yourself, which content works better. Create more of that.
5. Optimize your profile and have only one single CTA. This CTA should go to something you are giving away for FREE, in return for people’s names and email addresses.
6. And now here is the crucial step: When somebody follows you, send them a private message thanking them for following you. And when somebody downloads your free thing, send them an email thanking them for downloading it. Be very personal in these messages, be authentic, and avoid all sales talk.

The key to sending these messages are:

1. Be very personal.
2. Be authentic.
3. Avoid all salesly talk.

What I have shared here with you is just the beginning.

If you want to really master content marketing, then you have to read this blog next, where I show you the 3 Content SECRETS that only the best and biggest accounts do on social media.

I am pretty sure that you have tried at least one of the marketing strategies I shared above. So how did it go? Please let me know and let’s talk about it in the comment.

And don’t forget to subscribe on my YouTube channel, @creategrowprofit.